A Google search under “news” for “Trump” on Thursday generated the following headlines:
“Donald Trump can’t get his Don McGahn story straight”
“Trump’s lawyers hope Emmet Flood won’t replace White House”
“Trump warns change would come ‘violently’ if Republicans lose”
“‘Winter is coming’: Allies fear Trump isn’t prepared”
“Women who backed Donald Trump in 2016 will determine”
“If GOP loses hold on Congress, Trump warns, Democrats will”
“Forget Cohen & Manafort, we’re still no closer to indicting or impeaching”
And more along the same vein.
If you do the same search, the results will vary due to time, location and other factors that that make up Google’s algorithms.
But you can rest assured that there is “no Google bias against Trump,” contends the tech company Digital Third Coast.
The company, which helps clients improve search-engine rankings for their websites, has been named a finalist in a partnership competition run by Google.
“As an 11-year-old search marketing agency, we’ve grown up with Google, and take very seriously the business of understanding its algorithm,” Digital Third Coast said in a statement.
Responding to President Trump’s charge this week that Google is biased against his administration, the tech companies staffers ran tests.
They began typing in various Trump-related phrases in Google’s search engine and took screen shots of the phrases that were auto-populated.
For example, the tech company showed, typing in “Will Donald Trump” produced: “win again,” “resign” and “be re-elected.
But when WND did the same thing, Google offered: “be impeached,” “get impeached” and “resign.”
Google ‘not rigged’
A spokeswoman for the company, Roxy Fata, said the results constantly change because of the algorithms.
The codes determine what is seen in the auto-populate function as well as the search results.
But she contended, just as Google itself has insisted, that the search results are “not rigged.”
A Digital Third Coast statement said: “Google feels the same way about Trump as our country feels: totally confused. The proof is in the search engine’s predictive text for a host of Donald-Trump related searches. As a digital marketing agency with 11+ years studying Google’s unique algorithm, we wanted to provide some clarity on the subject.
“There are few characteristics of Google more unique to it’s (sic) makeup (and more indicative of ours) than predictive text. Predictive text is what results when you start to type into Google’s search bar and it guesses where you’re headed by auto-filling a list of popular queries. As the nation roils over Trump’s indictment of Google on Wednesday – specifically, that the tech giant conspires against him – we decided to gather evidence. After all, we’re experts on this stuff. As an 11-year-old search marketing agency, we’ve grown up with Google, and take very seriously the business of understanding its algorithm.
“For this analysis, we chose 24 very common, very neutral supplements to a bare-bones ‘Donald Trump’ query, in order to see what Google has to say about the man behind the curtain (of sweet golden hair). In doing so, we revealed a picture that should come as no surprise to anyone, anywhere, on any side of any aisle: Google, like America, is confused about Trump.”
Closely held secret
Fata told WND her company does not work for Google, nor did Google have a part in the study.
But the company website boasts it has been selected as a finalist “for a prestigious Google Premier Partner award.”
“The Premier Partner Awards honor innovation in digital marketing across search, mobile, video, display, shopping and growing businesses online. The full list of finalists is an impressive roster of agencies from across the globe. Google will announce the winners this fall,” the site explains.
“We’re so excited to be named a finalist by Google,” DTC co-founder George Zlatin said. “It’s a great honor but also a testament to our talented team and impressive client roster.”
The company said it is “part of a select group of digital specialists that Google celebrates as Premier Partners.”
Fata told WND it’s impossible for users to determine whether or not bias is built into the algorithms, because the codes are proprietary, closely held secrets.
But she confirmed they are changing constantly and at one point were changed completely.